Based in London, UK, Delada is a brand whose aesthetic is generated in congruence with nostalgia and embrace of modern. Providing a creative commentary on the Creative Director’s childhood during the end of Soviet Union Russia. Infused with Eastern European cultural nuances, the brand reflects the delicate tension between traditional culture, and rebellious counter-culture within Soviet Russia, alongside western 21st century context. Drawing inspiration from her experiences during this period and her eventual move to the UK, the brand often plays with the relationship between traditional uniformity, expressive romanticism, and rebellious counter-culture. And has become known for it’s deconstructive styles, indicative of the Creative Director’s self-taught design techniques, reminiscent of her childhood playing with old suits and dresses, cutting up and sewing back together in order to create something new. Delada ultimately represents the past, present, and future.