D E L A D A
COLLECTION 5 – SPRING SUMMER 2019 MEN

Following its successful launch of the Autumn Winter 2018 collection earlier this year, DELADA is presenting “RePURPOSED and ReBORN” for its Spring Summer 2019 Collection for Men at the D /ARK /CONCEPT /PARIS Showroom from 22nd to 27th of June 2018.

“RePURPOSED and ReBORN” continues DELADA’s tradition and is inspired by Russian history and current politics. In 1863 a group of fourteen art students decided to leave the Imperial Academy of Arts in Moscow and formed an artists' cooperative in protest of academic restrictions. This movement was referred to as Peredvizhniki, or The Wanderers in English, and in an effort to bring art to the people, the students espoused liberal ideas and rebelled against traditionalism. It is this movement to change and reform conservativism and modernise classical ways that inspired this new DELADA collection.

Starting with the concept of “tailoring”, this collection removes it from traditional and formalwear, and brings it to street wear. Bringing a traditional technique to a modern fashion element is a reflection of trying to change current Russian culture which is still very conservative at its roots. And the collection’s style reflects the resistance in all angles when trying to bring a traditional technique into a new modern world. The collection is a cry of rebellion and protest against classicism and traditionalism which are unchanged in Russia, even though the entire world is moving forward and accepting modernism.

The collection takes suits and formal wear, domains of traditional fashion, and modernises them to become new DELADA staple styles in street wear. In other words, the collection takes conservative garment styles, fashion techniques, and complete traditional wearable categories and RePURPOSES them for modern street wear looks and gives them new life for a new audience of wearers and fashion lovers. It RePURPOSES traditional styles and allows classic themes and styles to be ReBORN for a new generation of forward-thinkers.

This collection is an attempt to bring desperately needed Western modernity and creativity to counter the current increase in conservativism in Russian culture. In fact, many artists in today’s Russia are chastised and even persecuted for expressing and pursuing new modern views of traditionalism in a modern light, and this collection is a tribute to these suppressed souls and support for the fight for modernism to be accepted in today’s ever darkening Russian society.

The Men's Collection for SS19 will be presented at

D /ARK /CONCEPT /PARIS 22 – 27 June 2018   /   www.d-ark.co.uk 

For more information, contact:

Wholesale Buyer Information & Appointments:     concept@d-ark.co.uk

Press and General Information:     press@delada.net

General or current stockist information:      info@delada.net


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